Live events are great! It gets people offline for a bit so you can meet each other face to face and interact
on a more personal level. Many people don’t realize that live events don’t just give them valuable information to help the person grow, but it actually helps their business grow. This is because the relationships and connections that you make at a live event can become very lucrative partnerships and joint ventures.
In this industry that we’re in many people go to live events but don’t really know how to get the most out of their experience there. I would like to give you some tips on what to do before, during, and after a live event.
1. Make a list of questions you want answered while you’re there. Before you go to the event you need to make a list of questions you want answered while you’re at the event. If you have questions about something specific you are working on or having trouble with then write down the questions you need answered and seek out those experts while you’re there.
2. Write down who you want to meet while you’re there and what you want to ask them. This is different from the above because the above questions are questions about your specific business and struggles you may be having with your business. If you know someone you admire or respect in the industry is going to be there write their name and some specific questions about their success like, “What’s the most 3 important things you did that got you to where you are today?” Or, “If you had to do it all over again what would you do different?”
3. Get on every speaker’s blog and see what they’re about before you go to the event. You may be going to an event with several speakers but you may only know one or two of them. Before you go to the event you will want to do some research on the speakers to see what they are doing and get a feel for what their niche is in the industry. A best place to do that is their blog. You can go there and see their “About Me” page and get some background information from them and then browse the rest of their blog to see what kind of content they are putting out. After you get to know them better from their blog they may be one of the people you want to meet and ask some questions to.
4. Find a live event buddy and hold each other accountable. This can be someone that comes with you to the event or it could be someone that you meet there. Many times at live events people are furiously taking notes and when they get home where do those notes go? On the bookshelf or in the drawer never to be seen again! Well, here’s a solution for that. Ask someone to be your event buddy so when the event is over you both can debrief before you part ways and tell each other what you learned and what you’re going to implement and what your actions steps are for when you get home. Then when you get home agree to meet on Skype of the phone once a week for a short meeting to see if you guys are completing your action items that you said you were going to do. This sometimes morphs into a partnership or a joint venture. So make sure you find a good buddy!
5. Craft your brand. When you go to a live event you need to brand yourself just like you want to brand yourself online. When you meet someone you want to tell them three things; 1. Who you are, 2. What you do, 3. Why you are here. For example, if I was going to a live event that will teach me how to blog I will say something like, “My name is Michael Feil and I am and I teach people how to market online through social media and tribe building principles. The reason why I am here is to gain more knowledge on how to get more traffic to my blog and meet other people in the industry.” So then people that might not be familiar with the tribe concept may start asking me, “What is a tribe?” Then we can start having a meaningful conversation instead of, “Where are you from?” Or, “Nice weather we’re having today!”
6. Get business cards made that has your information on the front and your brand on the back. So on the front of the card you will have your name address, email, phone, etc. Then on the back you can put your brand like we mentioned above. Or you can put the URL to your top three affiliate links. Or you can say something like, “Teaching people tribe building principles that will give them massive exposure. Call me for a FREE 30 minute consultation.” Remember the goal is not how many cards you give out but how many you get so YOU can follow up with them. If they don’t have a card write down their info so you can follow up with them.
7. Cross off each question as they get answered. Going back to point one, as you are at the live event and listening to the speaker many times he or she will answer your questions that you wrote down through their presentation. Whatever is left over you can then seek out the proper people to answer them.
8. Get the event early and stay late. Most likely you traveled far and paid a lot of money to come to the event so make the most out of it. Get to the event early and stay late if you can. By doing this you will have time to interact with some of the attendees there as well as a chance to speak with the speakers. Your time there is valuable there so make the most of it!
These are just eight of many different ways you can make the most out of a live event. The main goal there is learning but the value really comes by networking.
If you are interested in meeting some of the great industry leaders and peers that you see online every day, learning all the current principles on online monetization, networking, and coming to a really fun fundraiser with many surprises you will need to check out the event we are hosting. You can find all the details at http://TribeSyndicationRevolution.com






