When it comes to building your business through a tribe you need to have a certain kind of mindset in order for this to succeed because this is a very different kind of marketing; a marketing that you may have never experienced before. Some of the things that a tribe does will make you wonder why you are helping someone promote their product, or service for free while you could be spending the same time trying to promote yours. By the end of this article you will see and understand this new marketing concept and why it is important to get hooked up with a tribe or even start your own tribe.

Doing online marketing we are normally used to doing all the marketing ourselves, and this could look like setting up our own pay per click campaign, forum marketing, article marketing, Facebook, Twitter, YouTube, blogging, etc. It’s all on us to get our message out there. Some people are very successful doing it all alone and have the resources to do it, but the majority fails.

When one is struggling they need to come to the realization that they can’t do it alone and that they need help. One can’t think of themselves as a failure, they just need to know all the options and that there is a better, more productive way to get their message out to the masses.

This is where the tribe mindset comes in which is about Edification, Exposure, and Example. When we Edify someone we give them praise, we compliment them, we talk about the positive things they have done, and we give them the credit that they deserve.

Here’s an example, my tribe, Empowered Tribe, is comprised of 5 men from all over the world and we are all not in the same network marketing business. My good friend and tribesman Ken Pickard and I are in different network marketing companies, but I talk all the time on social media sites about how good of a social media marketer and entrepreneur he is because he deserves to get recognized in a positive way. By me edifying him people might join his business. Am I OK with that? Yes, because I know that Ken feels the same about me and that he will do the same for me and by him edifying me I may get some interest in my network marketing business.

Next is Exposure. This is tough if you are trying to build your business alone online. One person can only do so much, but what if you had 4 other people trying to build your business with you…and for free? Now that’s powerful! Being in a tribe gives you the quick and constant exposure you need to get your message out there. We have developed Tribe Tuesday, and if you do a hash tag search for #TribeTuesday you will see all the activity and exposure that we have generated for each other.

What we do is set up groups of tribes that will sit down in front of their computer for about an hour to an hour and a half and just to go all the social media sites and expose each other’s content for all to see. Here’s an example, Empowered Tribe collectively has over 100,000 followers on Twitter. If we all Tweet my latest blog post it’s not getting exposed to just my 12,000 followers, it getting exposed to all 100,000 of our combined followers. More exposure means more eyes to my blog link, which means more clicks on that link, which mean more traffic to my blog. How powerful is that!? And that’s just one of the many principles that we use.

The last is Example. When we’re in a tribe we need to be leaders and we need to lead by example. What does this look like for a social media tribe? Well, it means that you need to always be on top of your game. It means that you are always creating new content, syndicating your tribe’s content, out there on the social media sites doing what you’re supposed to do, constantly learning and studying your craft. When we lead by example and are out in the forefront we are going to get exposure and edified. That’s just a given!

When choosing a tribe you need to choose people that are not necessarily in your business, but rather in your industry. What is more important is dedication and consistency. The whole group needs to be dedicated to tribe syndication and you all need to be consistent which means meeting on a regular basis to get your content out there. Without the dedication and consistency the tribe will fail and you will be back in the same place you started.

You also need to keep each other accountable. If you notice that one member of the tribe is not pulling their weight you need to speak up and say something. Sometimes all you need is just a little encouragement to get back on track, but it is very important to keep each other accountable.

The final thing is that you all have to have the same drive. Empowered Tribe has a passion for social media and tribe building and we all want to do this full time. We all are driven to make this work and we are on a path to make it happen. If you’re tribe doesn’t have the same goals and drive that you do then you’re in the wrong tribe. I started out with one tribe and saw that the consistency and dedication wasn’t there so I found a great group of guys that had the same mindset as I did and now we are making great things happen!

So I want to encourage you to go out and look for some like minded individuals and get your tribe going. Don’t be afraid to “interview” these people to make sure they’re on the same page as you. This will save you a lot of time in the long run. If you already see that these people are already making it happen on the social media sites you will probably have a sense that they will make a good tribe member, but don’t be afraid to take on someone that is a little green. This is when interviewing may come in handy because if you see that they have the drive and determination they may just make a great tribe member. So go out there, get your tribe together, start syndicating, and make things happen….together!

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