If you are trying to build a Tribe of like minded individuals through social media marketing then you really want to take advantage of social bookmarking.
Social bookmarking is tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web. Also, because your bookmarks are online, you can easily share them with friends.
The Benefits of Social Bookmarking…
1. Instant social traffic. A well written news article or blog post has the potential to drive massive traffic to your site.
2. Hundreds of one-way links to your website in a short amount of time.
3. Backlinks appear very quickly in Search Engines. Most links on regular pages often take weeks or months to be indexed. We have seen a majority of our social backlinks get indexed within a couple days.
As a marketer, you can leverage social bookmarking by setting up accounts at these sites and sharing the links to your sites with others. There are tools that let you submit a single page or site to dozens of social bookmarking sites with one click of the mouse, so you´re not entering them all by hand.
One of those tools is called OnlyWire. This WordPress Plug-in tool is great! Below is a video I made for you to learn how to install and use OnlyWire. Enjoy!
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Seth Godin, in his book Tribes, talks about how to improve your Tribe. He gives some bullet points but I would like to expound on these thoughts for a minute.
The two requirements of a Tribe:
• A Shared Interest
• A Way to Communicate
There are all different kinds of Tribes out there…Dog Lovers Tribe, Mix Martial Arts Tribe, Habitat For Humanity Tribe, your church could be your Tribe, etc. Heck, I was on a business trip in NC a few years ago and in the hotel I stayed in was the National Taxidermists Society’s yearly convention!! That’s a Tribe if I ever saw one!
Well, since we are all really focused on Social Media I’ll explain how the two bullet points above relate to us. We have a shared interest in home based business and marketing on the internet through social media avenues. Our ways of communicating are through several different avenues such as Facebook, Email, Skype, Phone, YouTube, Twitter, Blogs, etc.
So that makes us a Tribe!
Within the Tribe communication can be done four different ways.
• Leader to Tribe
• Tribe to Leader
• Tribe Member to Tribe Member
• Tribe Member to Outsider
Let’s talk about each one of these and how the communication is done:
Leader to Tribe
It’s important for the leader to stay in constant communication with his / her Tribe. If you lead a Tribe you need to be constantly communicating the Tribe’s vision to the members so everyone stays motivated and educated.
One good way to do this is webinars that the leader may host. Some may be free but some require a fee. If the leader is putting out a solid vision and the content that is being taught is valuable and will empower the members then the fee will be well worth it.
Tribe to Leader
It’s always good for a Tribe members to communicate with their leader, but what’s more important is that the leader communicates back to the members. Here’s an example, the leader writes a blog post on their blog and the members start commenting. A good leader would respond to all the comments that were being made on his / her blog. This shows that the leader cares and wants to be engaged with his / her members. When a leader stops communicating with his / her members the members might find a new leader.
Tribe Member to Tribe Member
Tribe member to Tribe member is great because it helps create relationships and partnerships. One way this can be done is through social networking sites like the Ning Community. With this community established member can talk to each other, share content, and learn from each other. Many times partnerships or joint ventures can establish within the Tribe that would have never happened if the leader didn’t bring the community together and empower the members to communicate with each other.
Tribe Member to Outsider
This is great because it allows the Tribe member to be an advocate for the Tribe and promote the Tribe to other people. If the Tribe member does a good job at this the outsider may be interested in joining the Tribe which will increase the Tribe with another like minded member and that new member can do the same thing…tell another outsider about the Tribe and continue the momentum.
So as you can see there are many ways to communicate but the most important thing is to keep a steady stream of communication going. Great communication allows for a Great Tribe!
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Today I want to talk about third party evidence and how it can help you grow your business and following. If I’m trying to sell you something I can say all day that what I have to offer is the best thing in the world, but I want to say that because I want the sale.
Third party evidence is when someone that is not related to your product has something good to say about it. We see this all the time in marketing. For example, Enterprise Rent-A-Car call you for a short survey after you have rented one of their cars to see how your experience was. Through the survey they can compile statistics that show how many customers were satisfied with their service and use that data for marketing purposes.
Another example would be the movie industry. How many times have you heard, “Man, you gotta check this movie out! It was great!” The movie industry relies on your third party evidence (you telling people to go see their movie) to spread the word about their product (the movie).
In social media this can be done one of several ways. Here are just a few:
Testimonial
Post on Facebook
Video on YouTube
Posting a comment in your comment section of your blog
Showing the stats of how many hits you received on your blog
Social bookmarking
Retweeting
Today I’m going to focus on retweeting your Tribe’s content so they can have massive exposure. And if they are true Tribe members guess what will happen? They will retweet your content and give you massive exposure as well!
So now that we know exactly what Instant Capture Page is and what it can do, let’s talk about how to set up the links properly. In this video I talk about how to change the links and why it’s important to do so.
So let’s get started…
To sum up this series, I just want to say this is a very powerful tool that every social media marketer should have in their tool box. You can put Instant Capture Page on any website on the internet…Google pages, Click Bank pages, other affiliate pages, your network marketing company’s replicated website, any and all social media websites, the possibilities are endless!!
This post is a continuation from my last post on Instant Capture Page. The last post I talked about what it is and how it can benefit you. If you want to see that post before you continue with this post you can view it at http://www.michaelfeil.com/another-great-way-to-brand-yourself-pt-1/
This post I will be showing you how to set it up and what is in the back office.
Let’s get right into it…watch the video below to see how easy it is to set it up!
Now do you understand how easy this is to set up? Pretty cool, huh!?
Now the last video in this 3 part series I will be talking about how to change your URL and why it’s important to do that. If this is something you’re interested in adding to your tool box you can Click Here And Get It!
In the meantime please comment and tweet my post! Thanks!!
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As you all know, social media marketing is all about getting your name and face out there so you can deliver your message in a professional manner. I found a great tool that will help brand yourself as well as get people to opt into your autoresponder so you can follow them and establish a relationship with them.
This tool is called Instant Capture Page. Please watch this brief overview that I made that shows you exactly what it is and how I use it to get me additional leads. This is great!
So can you see the benefit of having something like this? This is what social media is all about…making yourself more personal on the Internet, getting your name and face out there, clearly communicating your message, and creating relationships.
Part two of this three part series we will talk about exactly how to set up Instant Capture Page and I will show you how easy it is to get you up and running!
Since we’ve been talking about how important Tribes are I feel it’s important to show you another way to support your Tribe Members.
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This method will give your Tribe Members more exposure and it’s a great way to promote their blogs. If you have a blog from WordPress.org you can use this powerful plug in call RSS Shortcode. Below is a video on how I use it and how to set it up.
Today we are going to talk about something very important that can make or break your business, and that is a tribe.
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What is a Tribe?
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A Tribe is a group of your social media friends who have banded together over nothing more than a particular shared interest. That interest could be to support a cause, to promote a band, to make money, or what ever else they want to do. Basically, the Tribe bands together to help other members out.
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My Tribe consists of other home based business owners that want to make a difference in this world as well as make some money along the way. My Tribe understands that in order for us to be successful in our own personal lives we must help other people be successful first because when they become successful we too will be successful. It’s just how it works…and it DOES work!
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So what we do is promote each other’s content. PERIOD! There are some “Tribal Leaders” that say, “Well, I will promote their educational content but I will not promote any of their money making products or services because if I do that I will be putting money in their pockets and none in mine.” This is a totally wrong way of thinking and if you are A Tribal Leader that thinks this way you may have your Tribal members for a while but you will eventually lose your members because they are going to see that you are not fully committed to their cuase or mission.Â
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Like I said, build other people up, help them succeed, and you too will succeed and rise to the top!
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Now a Tribe is different from a Community. Here is how Michael Dell explains the significance of a Community.  He has what’s called the “3 Cs” which is Content, Commerce, and Community. Michael Dell said that in order for you to be the leader on the internet you need to have Good Content. You need to offer something of value to the people. Then you need Commerce. You need to sell something that people want or need. But nothing will happen if you don’t have a Community of people that will support and follow you.
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The Community won’t happen until you get with a few good Tribal Leaders that will help you promote yourself and your product or service. The Tribe comes first, the Community will follow. But the great thing is that the community will not only follow you, they will follow all the members in your Tribe because you all will be promoting each other and be seen as “The Elite” or the leaders and experts in the field you are representing.
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How do you form a Tribe?
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All you really need to do is just ask a few people if they would be in agreement to start promoting each others content (educational and fancial). Normally you want to seek out people that have similar interests as you do.
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From that piont you will be promoting their content on your blog, Facebook, Twitter, YouTube, MySpace, and where ever else you can. Naturally they will be doing the same.
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What if they don’t keep their end of the bargain?
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For me it’s a two step process.  First, I would send them an email to see if they are OK, having problems, stuck on something, and to see if I can help in any way. If they say they are good, but still don’t promote your content then I would just drop them and find someone else out there that is more reliable. Believe me, there are pleanty of people out there that would be willing to partner up with you.Â
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Things happen in people’s lives, circumstances change, and people change. Sometimes people are all gung-ho when they first start then lose their momentum if they get frustrated. That’s OK, this business may not be for them. So just find someone else to take their place, but the important thing is to make sure you hold each other accountable. You need to keep your end of the bargain and they need to keep theirs.Â
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Once you start your Tribe and everyone is putting out each other’s content you will soon see people wanting to correspond with you and wanting to know what you’re all about. The more valuable content you put out the faster your community will grow.
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So that is a brief summary as to what a Tribe is and how a Tribe can help build your business fast!
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My challenge to you is if you do not have a Tribe yet seek out a few people and start your own Tribe.
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Now I want to leave you with a short video of Seth Godin talking about the importance of Tribes. Enjoy!
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If you like this please comment and retweet! I greatly appreciate it!
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In this video I do an overview of this awesome program Tweet Later and exactly how I use it to help automate my business. One you set it and forget it you can then concentrate on other business building aspects. This is one piece of software you need to stay ahead!
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If you like it please retweet this blog post! You can also opt-in to my Internet Marketing Tactics Email Course to get the latest info on how to promote yourself online!
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Enjoy!
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I have seen many questions about how to properly use TweetDeck with Social Media Marketing and I thought it would be a good idea to put together a video to show you exactly how I use TweetDeck and how it benefits my marketing efforts.
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So here you go! If you have any questions please feel free to ask. Also, If you like this please retweet it and pass it along to anyone that may find it useful.
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