Internet Marketing

Today we are going to talk about something very important that can make or break your business, and that is a tribe.

What is a Tribe?

A Tribe is a group of your social media friends who have banded together over nothing more than a particular shared interest.  That interest could be to support a cause, to promote a band, to make money, or what ever else they want to do.  Basically, the Tribe bands together to help other members out.

My Tribe consists of other home based business owners that want to make a difference in this world as well as make some money along the way.  My Tribe understands that in order for us to be successful in our own personal lives we must help other people be successful first because when they become successful we too will be successful.  It’s just how it works…and it DOES work!

So what we do is promote each other’s content.  PERIOD!  There are some “Tribal Leaders” that say, “Well, I will promote their educational content but I will not promote any of their money making products or services because if I do that I will be putting money in their pockets and none in mine.”  This is a totally wrong way of thinking and if you are A Tribal Leader that thinks this way you may have your Tribal members for a while but you will eventually lose your members because they are going to see that you are not fully committed to their cuase or mission. 

Like I said, build other people up, help them succeed, and you too will succeed and rise to the top!

Now a Tribe is different from a Community. Here is how Michael Dell explains the significance of a Community.   He has what’s called the “3 Cs” which is Content, Commerce, and Community.  Michael Dell said that in order for you to be the leader on the internet you need to have Good Content.  You need to offer something of value to the people.  Then you need Commerce.  You need to sell something that people want or need.  But nothing will happen if you don’t have a Community of people that will support and follow you.

The Community won’t happen until you get with a few good Tribal Leaders that will help you promote yourself and your product or service.  The Tribe comes first, the Community will follow.  But the great thing is that the community will not only follow you, they will follow all the members in your Tribe because you all will be promoting each other and be seen as “The Elite” or the leaders and experts in the field you are representing.

How do you form a Tribe?

All you really need to do is just ask a few people if they would be in agreement to start promoting each others content (educational and fancial).  Normally you want to seek out people that have similar interests as you do.

From that piont you will be promoting their content on your blog, Facebook, Twitter, YouTube, MySpace, and where ever else you can.  Naturally they will be doing the same.

What if they don’t keep their end of the bargain?

For me it’s a two step process.  First, I would send them an email to see if they are OK, having problems, stuck on something, and to see if I can help in any way.  If they say they are good, but still don’t promote your content then I would just drop them and find someone else out there that is more reliable.  Believe me, there are pleanty of people out there that would be willing to partner up with you. 

Things happen in people’s lives, circumstances change, and people change. Sometimes people are all gung-ho when they first start then lose their momentum if they get frustrated.  That’s OK, this business may not be for them.  So just find someone else to take their place, but the important thing is to make sure you hold each other accountable.  You need to keep your end of the bargain and they need to keep theirs. 

Once you start your Tribe and everyone is putting out each other’s content you will soon see people wanting to correspond with you and wanting to know what you’re all about.  The more valuable content you put out the faster your community will grow.

So that is a brief summary as to what a Tribe is and how a Tribe can help build your business fast!

My challenge to you is if you do not have a Tribe yet seek out a few people and start your own Tribe.

Now I want to leave you with a short video of Seth Godin talking about the importance of Tribes.  Enjoy!

 
If you like this please comment and retweet!  I greatly appreciate it!