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Archive for September, 2009

Tribal Communication

September 25th, 2009 by Michael Feil

Seth Godin, in his book Tribes, talks about how to improve your Tribe. He gives some bullet points but I would like to expound on these thoughts for a minute.
 
The two requirements of a Tribe:
 
• A Shared Interest
• A Way to Communicate
 
There are all different kinds of Tribes out there…Dog Lovers Tribe, Mix Martial Arts Tribe, Habitat For Humanity Tribe, your church could be your Tribe, etc. Heck, I was on a business trip in NC a few years ago and in the hotel I stayed in was the National Taxidermists Society’s yearly convention!! That’s a Tribe if I ever saw one!
 
Well, since we are all really focused on Social Media I’ll explain how the two bullet points above relate to us. We have a shared interest in home based business and marketing on the internet through social media avenues. Our ways of communicating are through several different avenues such as Facebook, Email, Skype, Phone, YouTube, Twitter, Blogs, etc.
 
So that makes us a Tribe!
 
Within the Tribe communication can be done four different ways.
 
• Leader to Tribe
• Tribe to Leader
• Tribe Member to Tribe Member
• Tribe Member to Outsider
 
Let’s talk about each one of these and how the communication is done:
 
Leader to Tribe
 
It’s important for the leader to stay in constant communication with his / her Tribe. If you lead a Tribe you need to be constantly communicating the Tribe’s vision to the members so everyone stays motivated and educated.
 
One good way to do this is webinars that the leader may host. Some may be free but some require a fee. If the leader is putting out a solid vision and the content that is being taught is valuable and will empower the members then the fee will be well worth it.
 
Tribe to Leader
 
It’s always good for a Tribe members to communicate with their leader, but what’s more important is that the leader communicates back to the members. Here’s an example, the leader writes a blog post on their blog and the members start commenting. A good leader would respond to all the comments that were being made on his / her blog. This shows that the leader cares and wants to be engaged with his / her members. When a leader stops communicating with his / her members the members might find a new leader.
 
Tribe Member to Tribe Member
 
Tribe member to Tribe member is great because it helps create relationships and partnerships. One way this can be done is through social networking sites like the Ning Community. With this community established member can talk to each other, share content, and learn from each other. Many times partnerships or joint ventures can establish within the Tribe that would have never happened if the leader didn’t bring the community together and empower the members to communicate with each other.
 
Tribe Member to Outsider
 
This is great because it allows the Tribe member to be an advocate for the Tribe and promote the Tribe to other people. If the Tribe member does a good job at this the outsider may be interested in joining the Tribe which will increase the Tribe with another like minded member and that new member can do the same thing…tell another outsider about the Tribe and continue the momentum.
 
So as you can see there are many ways to communicate but the most important thing is to keep a steady stream of communication going. Great communication allows for a Great Tribe!
 
Please comment and retweet this if you like it!
 
 

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A Tribe’s Third Party Evidence

September 19th, 2009 by Michael Feil

Today I want to talk about third party evidence and how it can help you grow your business and following. If I’m trying to sell you something I can say all day that what I have to offer is the best thing in the world, but I want to say that because I want the sale.
 
Third party evidence is when someone that is not related to your product has something good to say about it. We see this all the time in marketing. For example, Enterprise Rent-A-Car call you for a short survey after you have rented one of their cars to see how your experience was. Through the survey they can compile statistics that show how many customers were satisfied with their service and use that data for marketing purposes.
 
Another example would be the movie industry. How many times have you heard, “Man, you gotta check this movie out! It was great!” The movie industry relies on your third party evidence (you telling people to go see their movie) to spread the word about their product (the movie).
 
In social media this can be done one of several ways. Here are just a few:
 

  • Testimonial
  • Post on Facebook
  • Video on YouTube
  • Posting a comment in your comment section of your blog
  • Showing the stats of how many hits you received on your blog
  • Social bookmarking
  • Retweeting

 
Today I’m going to focus on retweeting your Tribe’s content so they can have massive exposure. And if they are true Tribe members guess what will happen? They will retweet your content and give you massive exposure as well!
 
So check out the video!
 
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To get your hands on Viral Tweets (free version or pro version) click on the following link…
http://www.michaelfeil.com/retweeting
 
Since we are talking about retweeting why don’t you try retweeting this post! I will appreciate it…and it’s fun too! :)
 
 

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The Cycle Of Achievement (Pt. 5)

September 4th, 2009 by Michael Feil

Today is the final part of the Cycle of Achievement which comes to the most important part…Seeing Counsel. Many people are coming to me SEEKING COUNSEL about Social Media Marketing Tactics and Strategies.

 

 

Cycle Of Achievement

Cycle Of Achievement

Experience is not the best teacher; other people’s experience is the best teacher. For this reason, leaders must find a credible mentor so they are not forced into a trial-and-error process.

 

 

Receiving mentorship may be done in person or on the phone with someone interested in sharing his or her wisdom. It may come from studying historical figures with relevance to the undertakings of the leader. It may come from studying the materials provided by a speaker or author who can provide wisdom and experience to a leader. Or it may come by subscribing to a autoresponder list like this one and receive educational emails that will help you grow and develop your skills. By far the best type of mentor is the one that is personally concerned and connected to you and willing to give you time and attention through face-to-face interaction, telephone calls, and emails. Such a mentor is priceless in the career of a leader.

 

 

I can call my mentor up anytime and say, “Hey, can we meet this week? I need to talk to you about some things, ideas, struggles I have having with my business, etc.” and he will make time for me. I am so lucky to have that kind of relationship with my mentor because I have tried other network marketing businesses and other investment projects, but because I didn’t have a mentor I was stuck and didn’t know what to do and lost money. Because I now have a mentor who is guiding me, I am making money in my business ventures.

 

 

Even when a leader is clear on objectives and implements a well-thought-out game plan, things can go awry. If a leader is going from point A to point B and goes off course a little bit and continues that off course path they will be very far from their goal by the time they stop their journey.

 

 

If the same leader has his or her mentor walk with them the mentor can make mid-course corrections when the leader is going off the correct path. By the end of the journey the leader will be able to make it to Point B because of the guidance from his or her mentor.

 

 

In the book, Launching A Leadership Revolution by Chris Brady and Orrin Woodward, there are several reasons laid out as to why a leader seeks counsel from a mentor. Today I will discuss a few of those reasons.

 

 

A Leader Seek Counsel to Learn

 

 

Leaders know they always have more to learn. What can a leader learn from mentorship? On a personal level a leader can gain information, attitudes, perspectives, judgments, strategies, mind-sets, priorities, and objectives. On a business level a leader can learn a new system of marketing their home based business just like the techniques I went over with you for the past 8 days. However, this can never occur without humility on the part of the leader. A leader must humble himself before a mentor and agree to take counsel.

 

 

When a leader counsels with a mentor it is time to open up and honestly report results. If the results are lacking, leaders need to hold themselves accountable to their mentors for improvement. Now is not the time for the leader to impress his mentor. It is time for the leader to be held accountable for his actions so he can improve his leadership skills.

 

 

Mentors are not there to make leaders feel better or inflate their egos with unearned praise. Mentors rise above mere friendship and provide needed, straight-ahead guidance. At times this may be uncomfortable for a developing leader, but the price of discomfort with a mentor is much less than the price of discomfort that comes with mistakes in judgment or poor performance in the field.

 

 

A Leader Seeks Counsel to Receive Feedback

 

 

Just like a student receiving a report card, leaders obtain feedback on their performance. A mentor can provide a positive outlook, where a leader sees only his own failures. Sometimes we can be our own worst critics. Sometime we can be very hard on ourselves and only look at the negative things we do and not see all the good we are doing. Mentors show us the positive things we are doing so we can keep a good balance of what we are doing right and what we need to improve upon.

 

 

A mentor can also keep the developing leader’s head from “swelling” by shining a light on areas for further improvement. This is where it is a big help if goals have been set correctly and game plans are clear and will structured. Mentors can provide feedback on how well the leader is working according to priorities, on the mid-set and attitude of the leader, and on the leader’s progress toward the goals.

 

 

A Leader Seeks Counsel to Grow Personally

 

 

The overall goal of mentorship is to grow the leader. It is a fact of life for leaders that they have to get better. And they must commit to growing on a regular basis. Mentors are there to provide guidance and place a continued emphasis on personal growth.

 

 

A mentor must communicate with the leader constantly so that he / she knows that the leader is growing personally.

 

 

The leader must have the hunger inside them to reciprocate that communication so they know they are getting all they can from their mentor. It shouldn’t be the mentor’s job to keep tabs on the leader. It should be the leader seeking out the mentor. The mentor does need to make sure they set time aside for the leader to make sure that the leader is constantly growing.

 

 

A Leader Seeks Counsel to Earn Respect

 

 

To be respected by the respected is every leader’s desire. Money and fame and power and prestige may all have some charm, but here is nothing like earning the respect of someone who has been instrumental in teaching and guiding our own growth and success. Leaders know this about themselves and strive to earn the respect of their mentors. This is true because in our business when we earn the respect from our peers and really feel that we’ve people are learning from us, buying from us, and wanting to partner with us it makes us feel like we have really arrived and have received the respect that we’ve been working towards all this time.

 

 

I want to encourage you to partner up with a mentor if you don’t have one yet. This could be a mentor from your company or it could be someone that is not affiliated with your company but has the knowledge of how to market in the social media world and that will spend the proper time with you to help you and develop your skills so that you can go out there and improve and increase your business.

 

 

The Cycle of Achievement Summary

 

 

It is the interactive Cycle of Achievement loop that leaders deploy in their planned attack on status quo.  Understanding each of the parts and using it as a road map allows leaders to improve their performance on a continuing basis. The Cycle of Achievement gives leaders one way to describe that improvement process and keeps them on track as they rotate the cycle over and over again. With every rotation, the leader improves, and betters himself.

 

 

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The Cycle Of Achievement (Pt. 4)

September 3rd, 2009 by Michael Feil

We have been talking about the Cycle of Achievement from the #1 best selling book Launching A Leadership

Cycle Of Achievement

Cycle Of Achievement

 

 

Revolution by Chris Brady and Orrin Woodward.  So far we have covered Goals and Game Plans, and today we are going to talk about what happens after we set our goals and have our game plans we need to do something or we will never reach our goals…and that is WORK!

 

 

According to Brady and Woodward when applied to a leader, the term working encompasses several categories.  I am only going to cover a few of them today.  You will need to get the book in order see all of the categories.

 

 

Working: Leading by Example

 

 

Abraham Lincoln said, “Example is not the main thing in influencing other people; it’s the only thing.”  Leaders must set the example.  Many seem to have the idea that a leader is someone with a position, or someone with the ability to talk a good game.  But a ture leader sets the example with his or her action on a daily basis, period.

 

 

If you are a network marketer you need to lead your community by example or else you’re not going to have a big community to lead.  You need to be doing or have done what you are teaching your community so they can see you are someone worthy of following.

 

 

Working:  Demonstrating a Strong Work Ethic

 

 

There are no shortcuts to success.  Leaders who search for a shortcut end up getting cut short.  Sometimes those in a position of leadership want to shirk the grunt work and instead tell others what to do, but that is not true leadership.  When a leader resorts to delegating because he is not willing to do it himself, he has reverted to managing instead of leading.  True leadership is being willing to live down in the trenches where the action is and do whatever is necessary.

 

 

Peter Drucker said, “No leader is worth his salt who won’t set up chairs.”  Don’t misunderstand what I am saying…a leader’s job is not to tackle the tasks and responsibilities of his subordinates.  A leader must simply be wiling to, as there is not job below the leader.

 

 

The strong work ethic demonstrated by he leader energizes the organization and propels everyone forward.

 

 

Working:  Taking Responsibility

 

 

Leaders take responsibility for their actions and for their decisions.  Leaders are not always right and don’t always make the right decisions.  Real leaders make decisions, and then they make those decisions right.

 

 

Al Kaltman says,  “The successful leader gets superior performance from ordinary people.”  That happens because the leader takes responsibility for those results.  A leader does not make excuses.  A leader does not place blame on others.  A leader does not evade duty.  Taking responsibility means holding oneself to a standard of results.

 

 

If leaders don’t like the outcomes, they make changes, taking full responsibility for implementing those changes.  If something goes wrong, they take he blame.  If something goes well, they share the credit.

 

 

There are a lot more working principles that are in the book but I think I will let your marinate on that for a while.  Working is the most important one in the Cycle of Achievement because you can have good goals, your can have a great game plan but if you don’t work all that is worthless.

 

 

So go out there today and work your game plan so you can reach your goals!  Let me know if I can help!

 

 

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